Brief introduction of Target Optical

Target Optical is the name of optical centers set up inside some of the Target stores in the USA. Target Optical was founded by Cole National Corp by leasing the space inside Target as a part of Cole Vision unit. After 2004, Cole Vision was merged by the present world’s largest eyeglasses giant Luxottica. Since then Target Optical, together with Sears Optical and Pearle Vision etc become a part of Luxottica Retail.

For the conveniences of the prescription eyeglasses buyers, adjacent to most of the Target Optical stores there are independent doctors of optometry to examine eyes and prescribe for the patients. Following the same marketing strategy as Cole Vision did before the acquisition. Target Optical still focuses on providing affordable eyeglasses to moderate income classes, which only costs a fraction of those designer and high-end optical stores.

In Target Optical helpful staff will guide you through the choosing and trying on. Unlike other optical stores, Target Optical staff normally won’t recommend those add-ons like polycarbonate and all types of coatings which may actually be included in the regular lenses. Target Optical also offers very reasonable prices for most of the luxury brands to enable the buyers to have a choice of both vision correction and aesthetic purposes. Target Optical also has 90-day unconditional return and exchange policy, which is the same as other Luxottica Retail stores.

In Target Optical, you can always have more looks for less.

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